Full-funnel paid media across search and social — built around your sales pipeline, not vanity metrics.
We help B2B companies build predictable growth through data-driven demand generation. By combining paid media, measurement and commercial strategy, we create acquisition systems that turn marketing investment into measurable business outcomes.
From search to social, we run the channels that fit your sales cycle — not a fixed playbook.
Google Ads, Display and YouTube campaigns built around high-intent, commercially relevant terms that turn visibility into qualified enquiries.
Full-funnel Meta, TikTok and LinkedIn strategy combining prospecting and remarketing to generate qualified, sales-ready leads.
We connect your acquisition funnels directly to your sales team, using AI-driven insights to prioritise leads and close the gap between marketing and revenue.
Business-focused dashboards and meaningful KPIs, so performance is measured against revenue, not clicks.
Understand your business, goals, market and commercial objectives.
Design the acquisition strategy, measurement framework and marketing infrastructure.
Deploy campaigns across the selected channels with accurate tracking from day one.
Monitor performance through business-focused dashboards and meaningful KPIs.
Continuously improve campaigns, landing pages and the acquisition process based on data.
Expand what works to generate sustainable and predictable business growth.
Armazenaki is a fulfilment company that helps e-commerce businesses store, pack and ship their products efficiently, so founders can focus on selling.
ICCARJ specialises in corporate furniture, office chair repairs and workspace solutions for large-scale environments — offices, auditoriums, theatres and airports.
Gollog is the logistics and air cargo division of GOL Airlines, one of the largest aviation companies in Brazil, responsible for transporting packages and commercial shipments nationwide.
A B2B natural stone company. Full-funnel Meta Ads strategy combining prospecting and remarketing to generate qualified leads.
"Very professional and can explain with details how it works and the strategy used."
"I've worked with Lucas on several occasions and consistently return to him because he delivers excellent results and I trust his expertise."
"Lucas helped me where I was stuck with my Google Ads account. His calm and professional composure gave me perspective on what I was doing wrong. I highly recommend him to anyone looking for a professional ads consultant."
A paid media specialist who founded BE.AT Advertising in 2020, focused on Google Ads and Meta Ads for B2B companies. Lucas builds acquisition strategies, measurement frameworks and performance optimisation for businesses in logistics, fulfilment, industry and professional services. He holds a degree in Marketing and has previously worked with multinational brands such as Citroën and Saphyr.
Find out exactly how a structured B2B acquisition engine could perform for your business. Fill in the form and Lucas will get back to you personally — no obligation.
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