B2B Paid Ads Agency Since 2020

Building Predictable B2B Growth

A specialist paid ads agency for B2B companies in the UK, Ireland and worldwide — full-funnel Google Ads, Meta, TikTok and LinkedIn campaigns, built around your sales pipeline, not vanity metrics.

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Trusted by 12+ B2B brands
Armazenaki ICCARJ Gollog · GOL Airlines Natuurth
Who We Are

Growth for companies
that sell to companies.

We help B2B companies build predictable growth through data-driven demand generation. By combining paid media, measurement and commercial strategy, we create acquisition systems that turn marketing investment into measurable business outcomes. BE.AT works remotely with B2B companies across the United Kingdom, Ireland, Europe and Brazil as a dedicated paid ads specialist — Google Ads, Meta, TikTok and LinkedIn — not a call centre.

790+
Qualified B2B conversions and leads generated
12+
B2B sectors served
€2.80
Average cost per conversion
2020
Delivering results for B2B companies since
What We Do

Full-funnel paid media, wherever your buyers are.

From search to social, we run the channels that fit your sales cycle — not a fixed playbook.

Search Ads

Google Ads, Display and YouTube campaigns built around high-intent, commercially relevant terms that turn visibility into qualified enquiries.

Social Ads

Full-funnel Meta, TikTok and LinkedIn strategy combining prospecting and remarketing to generate qualified, sales-ready leads.

AI-Powered Commercial Insights

We connect your acquisition funnels directly to your sales team, using AI-driven insights to prioritise leads and close the gap between marketing and revenue.

Dashboards & Reporting

Business-focused dashboards and meaningful KPIs, so performance is measured against revenue, not clicks.

Our Growth Framework

A structured process, from diagnosis to scale.

01

Discover

Understand your business, goals, market and commercial objectives.

02

Build

Design the acquisition strategy, measurement framework and marketing infrastructure.

03

Launch

Deploy campaigns across the selected channels with accurate tracking from day one.

04

Measure

Monitor performance through business-focused dashboards and meaningful KPIs.

05

Optimise

Continuously improve campaigns, landing pages and the acquisition process based on data.

06

Scale

Expand what works to generate sustainable and predictable business growth.

Real Results, Across Active B2B Accounts

Paid Ads campaigns, four industries,
one accountable partner.

Armazenaki
Apr 2023 — Present
Logistics & Fulfilment · B2B

Armazenaki is a fulfilment company that helps e-commerce businesses store, pack and ship their products efficiently, so founders can focus on selling.

The Challenge
  • Competing directly with major players (Amazon, Shopee)
  • Few direct searches for the term "fulfilment"
  • Paid search campaigns were practically non-existent
Our Solution
  • Built a keyword strategy around high-intent alternative terms
  • Structured campaigns around qualified B2B lead generation
  • Continuously optimised CTR, CPC and conversion rate
215
B2B conversions generated
921
High-intent clicks
€0.80
Average CPC
€3.01
Cost per conversion
ICCARJ
Dec 2020 — Present
Construction · B2B

ICCARJ specialises in corporate furniture, office chair repairs and workspace solutions for large-scale environments — offices, auditoriums, theatres and airports.

The Challenge
  • Campaigns had been running for years without a clear structure
  • Keywords were scattered and mixed across unrelated services
  • Difficulty attracting the right B2B clients
Our Solution
  • Rebuilt the campaign structure around three core business areas
  • Simplified keyword strategy to focus on high-intent searches
  • Built dedicated landing pages, optimised continuously for six years
318
Qualified B2B conversions
15.6%
Conversion rate
€2.09
Cost per conversion
2,036
High-intent clicks
Gollog — GOL Airlines
Jan 2025 — Present
Logistics & Supply Chain · B2B

Gollog is the logistics and air cargo division of GOL Airlines, one of the largest aviation companies in Brazil, responsible for transporting packages and commercial shipments nationwide.

The Challenge
  • Structuring paid search campaigns from scratch
  • A market where air freight isn't the default choice
  • Need to capture both direct and indirect demand
Our Solution
  • Built a search strategy targeting direct and indirect freight intent
  • Segmented by priority shipping and specialised cargo (incl. medical)
  • Optimised continuously using CRM and sales data
209
Qualified B2B conversions
32%
Conversion rate
€3.70
Cost per conversion
652
High-intent clicks
Natuurth
May 2026 — Present
Home Improvement · B2B

A B2B natural stone company. Full-funnel Meta Ads strategy combining prospecting and remarketing to generate qualified leads.

The Challenge
  • Generating qualified demand in a specific B2B niche
  • Needing a full-funnel strategy (top-of-funnel and remarketing)
Our Solution
  • Built audiences and creative aimed at high-value leads
  • Active remarketing to increase conversion
  • Continuously optimised based on performance data
55
Qualified leads
€10.29
Cost per lead
19,500+
People reached
41,800+
Impressions in 2 months
Don't Just Take Our Word for It

Here's what our clients say
about working with us.

"Very professional and can explain with details how it works and the strategy used."

Joy Wu
International Real Estate Advisor, CENTURY 21 Affiliated

"I've worked with Lucas on several occasions and consistently return to him because he delivers excellent results and I trust his expertise."

Rebecca Anne Moy
Founder & Social Media Specialist

"Lucas helped me where I was stuck with my Google Ads account. His calm and professional composure gave me perspective on what I was doing wrong. I highly recommend him to anyone looking for a professional ads consultant."

Korneel Kannes
Full-stack Engineer & Studio Owner, Barcelona
Lucas Vianna
The Person Behind Your Strategy

Lucas Vianna

CMO & Account Manager — BE.AT Advertising
8+ Years in Paid Media

A paid media specialist who founded BE.AT Advertising in 2020, focused on Google Ads and Meta Ads for B2B companies. Lucas builds acquisition strategies, measurement frameworks and performance optimisation for businesses in logistics, fulfilment, industry and professional services. He holds a degree in Marketing and has previously worked with multinational brands such as Citroën and Saphyr.

lucasvianna@beatdemand.com
FAQ

Google Ads for B2B — common questions.

What does a B2B Google Ads agency do?

A B2B Google Ads agency builds and manages Search, Display and YouTube campaigns aimed at business buyers rather than consumers. This means targeting high-intent commercial keywords, longer sales cycles, and qualified lead generation instead of one-click purchases, with reporting built around pipeline and revenue rather than clicks.

How much does a Google Ads specialist cost for a B2B company?

Costs vary by ad spend and scope, but most B2B Google Ads specialists charge either a flat monthly management fee or a percentage of ad spend. What matters more than the fee is whether the specialist reports on qualified conversions and cost per conversion, not just clicks or impressions.

Why should B2B companies in the UK and Ireland use Google Ads and Meta Ads together?

Google Ads captures active buyer intent through search, while Meta Ads (including LinkedIn and TikTok) builds awareness and remarkets to buyers earlier in the research process. Used together, B2B companies cover both active demand and the top-of-funnel audience who aren't searching yet.

Does BE.AT work with B2B companies in the UK and Ireland?

Yes. BE.AT works remotely with B2B companies in the United Kingdom, Ireland, Europe and Brazil, managing Google Ads, Meta and other paid ads campaigns end-to-end, from strategy and setup through to reporting and commercial insights.

What makes BE.AT different from a generic paid ads agency?

BE.AT connects acquisition funnels directly to the client's sales team using AI-driven insights, rather than stopping at lead generation. Campaigns are built around business-focused dashboards and commercial outcomes, not just impressions or click-through rate.

Let's Build Your Next
Success Story

Find out exactly how a structured B2B acquisition engine could perform for your business. Fill in the form and Lucas will get back to you personally — no obligation.

lucasvianna@beatdemand.com

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